Molly Kirwan
content. copywriting. management. let's get creative.
Email campaign for Vidanta Resorts compelling customers to stop waiting for that perfect moment and to go on and book that next vacation already. After all, nobody regrets extra hours spent in paradise or poolside margaritas (I mean, not after that next morning has passed).
If you can’t be in paradise, you should at least be reading about paradise. The Vidanta Traveler offers readers the opportunity to escape to sandy beaches and sunny pool lounges in two different ways: the annual print magazine and the digital version, which is constantly being updated.
In late 2017, Vidanta Resorts launched it’s all-new website. At over 125 pages, the site is both practical and aspirational, offering all the specifics to plan your next stay and all the inspiration to get yourself in the permanent vacation mindset.
Would you like to vacation for a living? That’s what World’s Best Job, a brand awareness campaign for Vidanta Resorts, asked and went viral in the process. In order to increase exposure to Millennials, Vidanta created a position for a brand ambassador and put a little juice behind social and digital ads.
Within one month, the campaign had snagged over 12 million impressions in 194 countries and 15,000 applications.
Brides tend to be the center of attention on their big day, but the good people at Men’s Wearhouse understand that it’s just as important for the groom to grab – and enjoy – the limelight. That’s why we created this in-store magazine to inspire grooms-to-be with some seriously sharp, editorial-style fashion.
An extraordinary collection of resorts calls for an extraordinary app. This set of ads was developed to quickly and creatively convey the benefits of this all-new offering to resort guests.
Men’s Wearhouse has been around for a year or two. But our goal with this annual sale mailer was to create a fresh and eye-catching piece that would pop the moment it was collected from the mailbox. Cue the simple, clean lifestyle photography and pithy copy and you’ve got one big statement.
In late 2014, ModCloth launched #fashiontruth, a yearlong cross-platform campaign that encouraged community members to confront the retail industry and reclaim fashion as something that belongs to everyone, regardless of age, size, or background.
I managed the development and execution of this campaign, from the launch event during New York Fashion Week to the production of on-site assets, including a responsive landing page, video featuring an intimate message from ModCloth founder, Susan Koger, and site banners and blog posts featuring that month's spotlight community member.
